Knowing your audience is one of your greatest powers in marketing.

There is no point in spending time, effort and resources in showing your content to people who could not care less.

Start by asking yourself: - Who do I want to see and engage with my content?

- Who is my work relevant to?
- Does it matter where they are located?
- Are they likely or able to purchase my work or come to my event?
- Could their friends, family and colleagues also be interested in what I do?
- Does my current audience match the criteria above?

From there, you will start to be able to build a better picture of your existing and potential audience.

Humans are curious and nosy by nature.
As annoying as it might be to have a curtain twitcher as a neighbour, in the case of marketing it is an advantage!

People want to see more than just perfect photos and curated moments. They want to know who is behind the business, how they got there, what's happening behind the scenes.

Of course, you still get to decide what you are comfortable with sharing. Sometimes showing your face can feel a bit too much - so why not show some work in progress instead or share some of your favourite things to do outside of work.

As an artist, performer or creative, giving a little bit of yourself and what you're all about can go a long way.

Being consistent will get you a long way.
It's not about posting and uploading every day - this often can feel very overwhelming.

It's about finding what works for you, whether it's a weekly update or several posts a week. There are many scheduling platforms out there to help you with this. It might be easier to sit down once a month and plan what you want coming out on your socials.

Take your time and start slow, you can always increase your posting frequency over time as you have more to share.

How do I know I am doing a good job?

Being consistent with keeping track of data will help answer that question. Take time to record your engagement, reach, views and interactions online. See what your audience responds to best.

- Which posts gather the most reactions?
- Which day/time is best for me to post?
- Do people respond better to videos, photos, polls etc?
- Are people reading my newsletters?
- How long do people spend on my website? Is it easy to navigate?

By observing data you will soon see that patterns and behaviours emerge - these will help you adapt and change over time until you find something that works for you and your audience.

Take a breath, you do not have to do everything.

There are more and more platforms out there and unless you are a full-time, multi-talented, highly trained marketing professional - chances are you don't know how to use them all.

Have a look at them all, and see what supports what you do best.

Do you hate taking videos? Then Tiktok and Youtube might not be the best for you, however you might feel comfortable posting an Instagram reel from time to time.

Do you like to write long paragraphs talking about your work? X and BlueSky might be too restrictive.

Try things out, see what works and what doesn't. There is no shame in deleting a platform that does not serve you or your work.